It All Began When They Said "This isn't working"
I'll keep this story short...
I was working on a massive influencer marketing campaign in the early days of my career, and we just weren't seeing the results we wanted... cue the "this isn't working".
So, I rolled up my sleeves and started doing training videos for our influencers.
Not only did we see our ROI increasing exponentially, but the influencers were loving it! It was a win for the brand, a win for the influencers, and a win for me.
Thus grew my love for teaching influencer marketing.
I am a Cali girl born and raised, but everyone thinks I'm from Texas (idk why, maybe my frequent use of "y'all"). A self proclaimed product junky, shoe addict, and shopaholic (the recipe for the perfect influencer). A total goofball. And major self education junky - yup, I buy courses too and I invest in myself ALL the time. I'm kinda obsessed.
I have always had a passion for business and marketing. I started working in marketing when I was 19. I worked my way up the latter, and across the latter; working in different departments. Needless to say, I learned it all.
My superpower is helping influencers & brands become successful and form mutually beneficial long term relationships while pursuing the kind of life they actually want.... one with abundant freedom, joy, and peace.
My experience really comes from the brand management side. I was the gal creating the strategies, hiring the influencers, running the campaigns, tracking the data, optimizing like a madwomen- I was obsessed with improving.
I also just so happened to dabble in influencer marketing as a micro-influencer and was really successful at it! So, I kept it up and love doing it myself, and testing new strategies.
Unlike others in the industry, I really have experience from every single angle you could have. It makes for a lot of experience (coming from a lot of failing forward). But after every failure was a BIG success, and now I want to share it all with you.
This industry has allowed me to combine my creativity, with my love for helping people, and my obsession with marketing and strategy.
Straight talk, data, learning, more shoes, and cutting out the 'meh' to make room for the very best.
Early mornings, mean people, bad pitches, or being lazy.
Teaching on podcasts, on coaching calls with my delightful clients, recording new training videos, online shopping, and sharing my life on IG stories.
Morning greens drink, cuddles with my adorable puppy (soon. I'm manifesting this one) + handsome boyfriend, avo toast, reading & learning, and searching for the best online deals, then sharing them on my insta.
Everything on Masterclass
More water than I wish
Gryffin on Spotify
My Favorite Things
Traveling — especially to cute places with instagram worthy photo ops.
my happy place!
The Beach! It's my zone of serenity where all of my best ideas happen.
Blogging and sharing my life and finds! Catch up with the rest of my life on my personal blog rafanderica.com
My Favorite Things
Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.
my guilty pleasure
Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.
Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.
Where I stand on the super important stuff... Agree / disagree?